Now, for companies, the actions of their potential customers are the most valuable. We have gone from focusing on the product or service offered, to seeing customer satisfaction as one of the keys to success. Therefore, we must focus on what we know about it and what can be done to reach more people from our target audience or target. And how can we from Teralco Group invest our budgets in actions that ensure this? Through marketing performance, data analysis and the role of technology.
In order to understand it better, our colleague Fran Zaplana from the Product and Business Development team has answered several questions that we have asked him:
What is marketing performance for you?
Fran Zaplana (FZ) Performance marketing, or also known as results marketing, is a discipline in which the advertiser only pays for the results obtained. It is not surprising that companies increasingly trust performance optimization agencies, since they know that with their investment they will be able to achieve specific objectives. But it is becoming common for the marketing departments themselves to carry out these strategies when we talk about large companies.
What are the advantages of using it?
(FZ) After all, the client is an essential part of our work. Having your data is the best way to know if our strategy and our actions are correctly focused.
The fundamental pillar to establish a good business strategy is based on having a 360º vision of the client. Having this, we can better invest our budgets and take actions that return results for sure.
Can you give us an example of a success story that has been carried out by Teralco Group?
(FZ) A success story could be the following. We found ourselves with one of the largest hotel tourism service providers on the planet, and in it the user had a very long decision path and was surely influenced by marketing actions on Facebook, newsletter...
Hence, we carried out, in a comprehensive way, a channel analysis. Obtaining the information of each one of them and taking into account the different interactions, we were able to grant different weights. We apply our technological knowledge by implementing the most appropriate technology for your case at each step of the marketing funnel. So that, having a complete data analysis, decision-making would be more secure and they could invest their marketing budget in a more efficient way and with guaranteed results.
In conclusion, would you recommend putting this system into practice?
(FZ): Undoubtedly, many companies work to offer the best experience to their customers, but what is truly important is getting to know them so that the business grows. At Teralco Group, we understand that technology is the medium that offers us the key tools to manage and analyze the information surrounding customers. In addition, we always offer consultancy and support to companies that want to reflect on the use of their data and how to reach the objectives they have in mind, whether through marketing or business strategies.