During this last year, we have been able to verify that clients are increasingly demanding in client management and this encourages us to be aware of the news and integrations of the best-known CRM in the world: Salesforce, to help them attract , loyalty and corporate satisfaction.
With the implementation of a Customer Relationship Management (CRM) or customer management program Productivity is improved, times are optimized, more sales are closed, results are improved, processes are simplified...
Through our work unit, made up of specialists, we have investigated the trends forecast for next year. Here's what's to come:
Artificial Intelligence (AI)
Until now, companies used CRM to track, store and centralize customer information, but a multitude of integrations have been added to this option that enhance the usefulness of CRM. Due to the increase in data, organizations have implemented AI integrations that can extract and analyze more customer data, thus providing a greater volume of information. This tandem of applications such as chatbots (for example) integrated into CRM platforms will be very valuable in facilitating commercial information and will help the commercial team to anticipate their actions.
Internet of Things (IoT)
Let's not forget to mention the role that the Internet of Things (IoT) has today. This process of connecting software to physical objects and exchanging data over the Internet can provide interesting business information. It can help us in business management skills to collect data using smart devices and gain access to details such as when and where your customer used the product, thus minimizing data silos, performing specific actions and getting specific reports on the origin of the lead, also contemplating this via.
Voice Recognition (VR)
Speech recognition software is giving machines the ability to interpret voice commands. VR technology interprets your words and translates them into text with the help of natural language processing. Integrating these software to our CRM can provide us with sources of search and interesting commercial information. In addition, this mechanism allows you to reduce the time required for data entry and with its capabilities you can add relevant information faster.
mobile CRM
Last but not least, it is worth noting the role of immediacy and the necessary adaptability of mobile customer management software. Accessing CRM applications from business phones has become necessary after the pandemic, which has opened the eyes of many companies that have now seen the benefits of working in the cloud.
In short, being up-to-date in each of our business units is key for us, which is why all the teams are in constant learning, professional development and in contact with trends to offer the most up-to-date solutions in our projects.