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Dhop: Cultivating digitalization

Von Poll Real Estate: custom development for greater excellence.

What is dhop? Already with the headline that accompanies this post «Dhop: Cultivating digitalization» we can get an idea. It is a digital project that aims to continue cultivating digitalization. As you can imagine, digitizing the agriculture sector is an objective that entails a great improvement for people, companies and the environment. Digital transformation is triggering a revolution in the agricultural industry, and an outstanding example of this progress is the successful case of dhopa integral solution management designed for agricultural supply distributors and agricultural technicians.


A unique platform for modern agriculture

Creating dhop involves the creation of a Single Platform for Modern Agriculture. This project was built on the robust Salesforce platform, designed specifically for the agricultural sector. What was the main objective of this platform? Provide agricultural supply distributors with a comprehensive solution to manage the commercial relationship with their customers, simplify administrative management, streamline bureaucratic procedures, create and manage technical recommendations, and keep track of treatments.


Impact on multiple companies

Impact dhop It has been felt in multiple areas of agricultural companies, including the business unit, the marketing department, administration, and technical managers. This change was made possible by Salesforce, a tool known for its versatility and power in customer relationship management.

The problem the client faced was clear: they needed to custom model their business cycle and technical visits. Field visits required detailed reports to the farm manager, with photos, prescriptions, and the ability to create orders or opportunities efficiently. In addition, this allowed them to comply with the new government regulations proposed for this very traditional sector.


How does dhop help the agricultural sector?

In this way, the creation of offers, technical recommendations and the consultation of stocks and availabilities became more accessible and effective. In addition, integration was achieved with tools from the Ministry of Agriculture, Fisheries and Food for fluid and real-time collaboration.

The transformation we have witnessed in dhop is an inspiring example of how technology and innovation can drive change in an industry as fundamental as agriculture. With solutions like dhop, agricultural and technical supply distributors can not only improve their efficiency and productivity, but also contribute to the sustainability and continued growth of the agricultural sector.


This success story is a reminder that even in the most traditional industries, technology can play a critical role in evolution and continued success. We are excited about what the future of agriculture holds with innovative solutions like dhop at the forefront.


Dhop: Cultivating digitalization

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